Creating a new logotype for a business is one of my favourite challenges to do. Here’s a recent one I did for Sundin Bulk, a two people haulage contractor. With a small budget, the client was looking for something simple and professional. Deviating from how the competition look.
The logo should help emphasise a professional and serious company. Something for each employee to carry with pride.
(figure: sundin_bulk-business_card.jpg caption: Business cards – back and front – for Sundin Bulk.)
(figure: sundin_bulk-tshirts.jpg caption: How the logotype could be printed on t-shirts, playing with the length of the logo.)
That headline is an often referred quote from Lella/Massimo Vignelli. And I … sort of agree. There’s always more to it than meets the eye. But in the sense that design is all about solving problems, then, yes. If you can design one thing, you can design everything. The skill is to know how to solve a problem. What perspective to take into account. But some design related professions require more knowledge than others. And where does design start and where does it stop? So yes … and no.