Work Logotype and packaging for Earth Bite
![Two bars from vegan brand Earth Bite](https://static.nymark.co/media/pages/work/earth-bite/bcd9b0e07b-1597663183/earth_bite-1.jpg?width=600&fit=1&enlarge=0&v=bcd9b0e07b-1597663183)
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- Client
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- Information
Earth Bite is founded with a vision to create a more sustainable world. Products are animal friendly and contain pure ingredients straight from earth.
![Front and detail of the Acai & Raspberry energy bar from Earth Bite](https://static.nymark.co/media/pages/work/earth-bite/e288e89ef9-1597663183/bar-acai_raspberry-min.jpg?width=600&fit=1&enlarge=0&v=e288e89ef9-1597663183)
![Front and detail of the Ginger & Lemon energy bar from Earth Bite](https://static.nymark.co/media/pages/work/earth-bite/82521fed42-1597663183/bar-ginger_lemon-min.jpg?width=600&fit=1&enlarge=0&v=82521fed42-1597663183)
Challenge
Earth Bite has a very clear long-term vision. For 2017, the aim was to launch its’ first products; three vegan energy bars. With plenty of inspiration, the challenge was to find a graphic design to help support their vision.
Process
I was hired to design a family of energy bars, along with boxes. Initially, I was asked to challenge the design they already had. We worked through several mood boards and iterations of the packaging before the client decided for a final direction.
My role
I illustrated and designed the packaging for the three energy bars—and the containing boxes-that launched in 2018.