Notes Kerning Conference 2015

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A summary of my notes from Kerning Conference 2015 in Faenza, Italy. It’s a work in progress.

Laura Worthington

  • maker of script typefaces;
  • script fonts replace custom lettering, fills the role;
  • the fluidity and flow in the letters;
  • Hummingbird;
  • using a lot of contextual alternatives for handwritten feeling;
  • drop letters such as /t or /l below the baseline as alternatives;
  • the way to connect /e with other characters exit, how we write it by hand should be simliar;
  • standard vs. discretionary ligatures;
  • swashes looks simliar on all descenders;
  • uppercase characters in script typeface is unconnected;
  • use of user guides to help customers use the font.

Tobias Frere-Jones

  • signature as a security;
  • Jack Lew signature;
  • Obama comment on someones signature;
  • Benjamin Franklin continental ten shilling bill;
  • How the letters are \\ ||| ///;
  • use of rotated /p and /N to reveal counterfeits;
  • “letterforms being a matter of national security”;
  • “United States” written inside each letter on bank notes;
  • Bulgarian lottery tickets.

Vitaly Friedman

  • Webfont performance;
  • the Guardian separation of concerns;
  • core content;
  • enhancement;
  • leftovers;
  • BBC “cutting the mustard”;
  • localFont

Indra Kupferschmid

  • typeface … read … also see; (can’t recall the quote)
  • to look like the media, e.g. a newspaper looking like a newspaper to be trustworthy;
  • type groups + adjectives;
  • choose with harmony or with contrast;
  • start from the type group, narrow down to find your typeface;
  • a historical reference?
  • look at the target group for the text
  • large x-height with diacritics might be a mess;
  • germans might like large x-height because of the capitals;
  • “Celebrates the beginning of a sentence”;
  • purpose of typeface;
  • test with content and with technology;
  • appropriate size.

Oliver Reichenstein

  • Using Mount Fuji to locate;
  • the topic sentence, three supporting sentences, and a concluding sentence;
  • information architecture is the negative space in a typeface; about moving between silos rather than organising content.

More to come…