Uppdrag Grafisk design för Good Guys Brew
![](https://static.nymark.co/media/pages/work/good-guys-brew/8fb7d9a975-1630268262/ggb-billboard.jpg?width=600&fit=1&enlarge=0&v=8fb7d9a975-1630268262)
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Good Guys Brew is a craft brewery from Sweden. Founded in 2015, the brewery has in just a few years become a popular name among breweries in Sweden. For 2021, a new approach to design of each label was decided.
![](https://static.nymark.co/media/pages/work/good-guys-brew/c7cc95a2ae-1630269533/ggb-eva_lisa.jpg?width=600&fit=1&enlarge=0&v=c7cc95a2ae-1630269533)
![](https://static.nymark.co/media/pages/work/good-guys-brew/2551b2bd8a-1630269855/ggb-pilot.jpg?width=600&fit=1&enlarge=0&v=2551b2bd8a-1630269855)
![](https://static.nymark.co/media/pages/work/good-guys-brew/a0e695c5ad-1630269135/ggb-gentleman.jpg?width=600&fit=1&enlarge=0&v=a0e695c5ad-1630269135)
![](https://static.nymark.co/media/pages/work/good-guys-brew/42e9750625-1630271434/ggb-hayley.jpg?width=600&fit=1&enlarge=0&v=42e9750625-1630271434)
![](https://static.nymark.co/media/pages/work/good-guys-brew/66b046b925-1630271890/ggb-tap_signs.jpg?width=600&fit=1&enlarge=0&v=66b046b925-1630271890)
![](https://static.nymark.co/media/pages/work/good-guys-brew/6301fc45d7-1630271442/ggb-peach_mirage.jpg?width=600&fit=1&enlarge=0&v=6301fc45d7-1630271442)
Challenge
In recent years the craft brewing market has exploded. The initial beer labels designed for Good Guys Brew worked in the beginning, as a way to save money and focus on brewing the best beer. With a great confidence in the standard range, a new way to attract more customers was needed.
Design solution
Beer labels are an important part of … to be visible in the shelves. With the new design, Good Guys Brew as a brand takes a step back and each beer is it’s own brand, while keeping the same traits across all cans.