Notes by Andreas Nymark https://www.nymark.co/lorem Kirby Fri, 04 Jan 2019 00:00:00 +0000 A Swedish graphic + interaction designer. I write about design, digital concepts, interactive experiences, work in progress and everything in between. Hitting two exciting web trends https://www.nymark.co/notes/2019-hitting-two-exciting-web-trends notes/hitting-two-exciting-web-trends Fri, 04 Jan 2019 00:00:00 +0000 Being listed in an article like "10 exciting web design trends you can’t hide from in 2019" is a boost to the ego. At the same time, trends within web design rapidly occur everywhere. This part of being a trend, where others impulse to blindly follow, makes it less exciting. Focus on the purpose with the design. Be inspired by a trend if that solves your problems.

However, I still appreciate the link and mention Amber.

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Logotype for Smiling Workplaces https://www.nymark.co/notes/2018-logotype-for-smiling-workplaces notes/logotype-for-smiling-workplaces Wed, 14 Nov 2018 00:00:00 +0000

With a subtle wink at Microsoft …

In October – in a hit-the-ground-runnin’ kind of project – I helped Smiling Workplaces with a logo. A consult agency focusing on software solutions within the workplace, using products and technology from Microsoft.

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Tranemo typeface https://www.nymark.co/notes/2018-tranemo notes/tranemo Tue, 06 Nov 2018 00:00:00 +0000

Tranemo, a typeface work in progress from Andreas Nymark.

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First favourite typeface https://www.nymark.co/notes/2018-first-favourite-typeface notes/first-favourite-typeface Fri, 26 Oct 2018 00:00:00 +0000 As far as I can remember, ITC Officina Serif was my first favourite typeface. Until I was 19 years old, I used typefaces that was pre-installed on my Windows computer. I mostly made websites, with Verdana, Tahoma, and Arial as the only tools I could use.

In school, studying design, my views broaden. We read the book Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann, my first introduction to type design. And somehow, Officina Serif caught my eye. And typography caught my attention.

I still have a soft spot for slab serifs.

ITC Officina Serif, by Erik Spiekermann. My first favourite typeface.

What was your first favourite typeface?

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20 px vs. 20 px https://www.nymark.co/notes/2018-20px-vs-20px notes/20px-vs-20px Thu, 04 Oct 2018 00:00:00 +0000 So, which one is it? Font size is 20 pixels for the regular weight on each row to the left. And font size on bold is (or maybe should be) 20 pixels on what row to the right?

Font size 20 pixels?

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Slab No. 1 again https://www.nymark.co/notes/2018-slab-no-1-again notes/slab-no-1-again Tue, 18 Sep 2018 00:00:00 +0000 About three years ago, I started working on one of my first typefaces. Released on Github as an open source type face, Slab No. 1 got a regular weight. I worked on it regularly pretty much until I attended Type@Paris in 2016. Then I got busy designing other typefaces. Now I’ve slowly started fixing some curves here and there. Looks like it’ll be a total remake.

(Yes, spacing is a bit generous. Work in progress. )

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Logo for Sundin Bulk https://www.nymark.co/notes/2018-logo-for-sundin-bulk notes/logo-for-sundin-bulk Mon, 10 Sep 2018 00:00:00 +0000 Creating a new logotype for a business is one of my favourite challenges to do. Here’s a recent one I did for Sundin Bulk, a two people haulage contractor. With only a small budget, the client was looking for something simple and professional. Deviating from how the competition look.

The logo should help emphasise a professional and serious company. Something for each employee to cary with pride.

Back and front business card for Sundin Bulk

Business cards – back and front – for Sundin Bulk.

Three sample t-shirts using the logotype for Sundin Bulk

How the logotype could be printed on t-shirts, playing with the length of the logo.

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Behind the scenes https://www.nymark.co/notes/2018-behind-the-scenes notes/behind-the-scenes Tue, 04 Sep 2018 00:00:00 +0000 This website is managed by Kirby CMS, running on a Linode server with Runcloud installed. Images and assets are on KeyCDN. The source code is in a private Bitbucket repository, set up with automatic deployment. I’ve written every line of HTML and CSS myself, and almost all of the javascript. According to a quick Pingdom-test, the site loads in 455 ms from Stockholm. Faster than 97% of the tested websites. (Yes, the numbers are worse from other locations, e.g. 2 690 ms from California.)

Yes, I like these nerdy details.

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Case video for Good Guys Brew https://www.nymark.co/notes/2018-case-video-for-good-guys-brew notes/case-video-for-good-guys-brew Thu, 23 Aug 2018 00:00:00 +0000
I did a short case video for the Good Guys Brew website.
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Opinions on the NA-KD logo https://www.nymark.co/notes/2018-opinions-on-the-nakd-logo notes/opinions-on-the-nakd-logo Tue, 21 Aug 2018 00:00:00 +0000 As with every other nerd, the urge to “correct” things you consider wrong is strong. Well, I decided to do a little 30 minute exercise out of this. And at the same time educate and spread my views and opinions.

The logotype for fashion company NA-KD is one that’s been nagging me a bit too much. With a max of 30 minutes, I decided to improve on the things I consider the most obvious. Only focusing on the logotype.

Original NA-KD logotype, © NA-KD. Highlighted here are the areas I’m going through in this post.

My improvements

Since this is a short exercise, I’m only highlighting the most obvious mistakes. The logo is not consistent, varies in optical weight and lacks optical compensation.

Separating the angled stroke from the stem, to avoid the horizontal line created.

With not being consistent, I mean that the top of the A should be in line with how the top/bottom of the N looks like. Since the A is more unique, I decided to incorporate that in the N.

I’m also not a fan of the horizontal line created on the K, between the stem and diagonal strokes. The touching-not-touching part. With a bit of distance, it looks a little better.

To make it more balanced I’ve also made N, K, and D more narrow. And the A is slightly wider.

The end result is a more coherent, balanced logotype. Each character looks related to each other. The whitespace between and within each character is also better balanced, but not perfect.

With my improvements, the NA-KD logotype could look something like this instead. The width of all the stems and strokes aren’t perfect, but I had a limit of 30 minutes.

I hope this gave you some useful information, and some practice on how to look at the details.

Bare in mind. This is an non-solicited re-design. It’s easy to look at things from the outside, like I’ve done. I haven’t been in the room, taking part in any discussions. Sometimes, the client is very decisive. Other times, the end result is as intended.

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